Between the 13th and 17th of February, Vibra was present at the largest food and beverage fair in the Middle East, Gulfood. Located in Dubai, United Arab Emirates, the event annually receives thousands of buyers from all over the world and presents the main market trends in the segment.
With the brands Nat and Ávia, Vibra displayed a wide mix of products for different types of customers. Qualified to export to the most demanding markets, it has certifications and qualifications that attest to quality throughout the entire production process. It also has Halal slaughter production, meeting all established standards.
For Vibra’s Foreign Market Manager, Fernando Althenhofen, participation in the event “was extremely important in resuming the Foreign Market commercial team’s schedule of fairs and business trips, especially at a time of great challenges for the global protein sector. after two years of pandemic.
Altenhofen also comments that the Middle Eastern market, in addition to being a traditional consumer of Brazilian chicken meat, has a large representation in Vibra’s exports. As a result, since 2017, Vibra has invested in a business unit in Dubai, which directly deals with one of the main destinations for its exports.