Nat, a Vibra brand, was present at EXPOAGAS, the largest supermarket fair in the South, which took place from August 22 to 24 in Porto Alegre and had an estimated audience of more than 60,000 people over the three days.
The event represented a valuable opportunity to strengthen the brand’s presence in the Rio Grande do Sul retail market and to make progress in negotiations with clients.
Important partners visited Nat’s stand, where communication efforts were focused on the company’s three main product lines: Nat Verde, Nat Pronto Já!, and the new fresh, chilled products. Customers could try out exclusive recipes from the Nat Pronto Já! line throughout the fair.
During the event, Nat launched the line of cold cuts in trays, allowing the company to exhibit its products, build relationships, and display the complete portfolio to retailers.