Present nationwide and exporting to over 70 countries, we combine tradition and innovation to produce the best chicken protein.
Vibra's portfolio shows that our quality-based products result from our culture of excellence and the strict process control from our farms to the supermarkets. It also results from our experience in poultry farming and food production. That is why we are among the largest private chicken exporters in Brazil.
One of the only Brazilian companies in the segment with a complete production chain, Vibra is a specialist from field to retail. It is responsible for using resources and the environment, acting ethically, valuing and respecting people, and contributing to economic development.
Vibra's offices are constantly being upgraded and expanded through process improvement and the continuous search for and use of its segment's most advanced global technologies. Its integrated production system is strategically distributed across three Brazilian states, comprising farms, hatcheries, laboratories, feed mills, slaughterhouses, and an international business unit in Dubai. It also has the Vibra Innovation Centre (CIV), located at the company's headquarters in Montenegro, Rio Grande do Sul, and a specialized logistics chain with national and international experience to serve all markets with excellence.
From a small business in the countryside of Rio Grande do Sul that bought and sold agricultural products in the 1930s to today, Vibra has come a long way to tradition, innovation, and expertise in chicken production.
The Wallauer family started in the poultry business with a cold store in Montenegro. At the time, chicken farming was still a novelty in Brazil, and it was in this field that our founders quickly gained international recognition.
That year, Granja Pinheiro became Frangosul, increasing its production to sell in Brazil and abroad. About 20 years later, Frangosul was sold, but the family's vocation and desire to continue in the poultry business would lead them to explore different opportunities in the sector.
Agrogen was founded and soon became one of Brazil's market leaders in the gene multiplication of chicken matrices. A few years later, in 1997, Agrogen partnered with the North American company Cobb-Vantress, a world leader specializing in developing and selecting the best matrices in the world.
We have always turned challenges into opportunities. Nat was established in one of these moments, specifically in the global 2008 crisis. By blending tradition with innovation and maintaining control of the production chain, Nat products became acknowledged for their excellence.
The Vibra Group was born, combining its genetic multiplication operations with Agrogen and food production under the Nat and Avia brands. This year, the Group also begins implementing Corporate Governance and the Board of Directors.
We expanded our operations and opened our first international office in Dubai in the United Arab Emirates. The region is the leading destination for our exports.
As part of the culture of excellence that permeates the company’s processes, we inaugurated the Vibra Innovation Center (VIC) in Montenegro, RS. There, we develop and test new products, from taste to packaging - without impacting production - and integrate areas such as Research and Development, Marketing, and Quality.
We have partnered with the US group Tyson Foods, one of the world's largest animal protein producers. The alliance gives us more visibility on a global level and generates even more significant investment in development and technology. The partnership encompasses food production - Agrogen continues on an independent basis.
The partnership with Tyson Foods began in 2020 and is both a historical milestone and a new starting point. Vibra is now side by side with one of the largest animal protein producers in the world.
The exchange of knowledge between the companies is a mutual benefit: sharing technologies, research data, and insights into consumer trends creates opportunities to expand and develop new markets. Vibra and Tyson Foods are expanding their global reach, bringing innovative and quality products to even more consumers.
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